Award-Winning Window Murals: Two Competition Wins

In this article, we explore two award-winning window mural projects by Alessandra Tortone, each created from a detailed brief, close collaboration with the business owner, and with a strong connection to the local identity.

Seasonal window murals are more than decoration – when done well, they become local landmarks, spark conversations and bring communities together.

Alessandra has a long history of creating successful competition windows for businesses across London and the UK. Here are a couple of her recent wins.

🥇 Wimbledon Village – Award-Winning Tennis-Inspired Window Murals (Two Wins)

Alessandra is a regular at the Wimbledon Village tennis themed window competition having competed for many clients’ over the past five years.

The competition in its 17th year, organised by Wimbledon Events attracts international attention, and invites local businesses to celebrate Wimbledon tennis, their business and the local community, through a window display. 2025 saw a total of 63 businesses enter a window display.

In 2025, Alessandra won 1st place for The Hemmingways for the second year in a row and was the creative artist behind three of the top four windows, showing her dedication, connection and ability to communicate through her work.

Wimbledon Village Windows Competition 2025, Alessandra’s winning clients:

1st Place – The Hemmingways
3rd Place – Dogs & Cats Grooming
4th Place – Thai Tho Restaurant

See Instagram Post of Alessandra’s windows from 2025

1st Place - The Hemmingways - 2025

Client: The Hemingways
Location: Wimbledon Village, London, SW19
Awards: Winner – Local Window Art Competition (2024 & 2025)

For the second year in a row, Hemingways takes the crown! Judges were blown away by the intricate work covering every inch of their windows, with hidden objects inviting passersby to engage and tag them on social media for a chance to win a Pimms.

Wimbledon Events - 2025

1. The Brief

The Hemingways commissioned Alessandra on two separate occasions, each with a clear and thoughtful brief:

Celebrate Wimbledon’s tennis heritage
Reflect the character of Wimbledon Village
Create artwork that connected meaningfully with the local community

Each design needed to feel authentic to the area while remaining visually striking and aligned with the restaurant’s brand.

2. The Creative Approach

Both projects began with collaborative discussions and idea-sharing with the owner, followed by a bespoke sketch tailored to the brief.

The final designs blended:

The history of the competition
Celebrated previous winners
References to tennis history
The atmosphere of Wimbledon Village
Hand-painted illustration with a timeless, celebratory feel

Once approved, the artwork was painted directly onto the windows, bringing the concepts to life on the high street.

3. Why It Stood Out

Strong cultural and historical relevance
Clear storytelling rather than purely decorative visuals
Seamless alignment with the client’s identity
High engagement and support from the local community

Both murals received the highest number of public votes.

4. Result

🏆 Winner of the local window art competition — twice in two tears for the same venue, a rare achievement that highlights both consistency and creative impact.

Seen the transformation on Instagram

🥇 High Barnet – Award-Winning Christmas Window Mural (1st Place)

Client: Mamafifi – Mediterranean-Italian Restaurant
Location: High Barnet, London, EN5
Award: Winner – Local Christmas Window Competition (jury-voted)

1. The Brief

The brief was to create a festive Christmas window mural that would:

Capture a festive atmosphere for our guests and the people of Barnet
Engage the local community
Stand out visually among neighbouring shop windows

The client wanted something hand-painted, warm and distinctive, rather than a generic festive display. The size of the window was substantial with a total of 14 separate windowpanes available to paint.

2. The Creative Approach

Alessandra worked closely with the business owner to develop a concept that felt personal and community-focused.
Through collaborative brainstorming, a sketch was created that balanced:

Seasonal charm
Handcrafted illustration
Clear visual storytelling that worked both up close and from the street

The final artwork was painted directly onto the window, transforming the restaurant front into a festive focal point within High Barnet.

3. Why It Stood Out

Large scale, authentic hand-painted artwork rather than printed graphics or alternative.

A design rooted in the local community
Strong composition that worked in both daylight and evening settings
Emotional appeal that resonated with passers-by

The mural connected with the public and impressed the competition judges alike.

4. Result

🏆 Winner of the High Barnet Christmas Window Competition, selected by a jury.

As featured by: The Barnet Society, Longest ever commission for mural artist wins prize for festive display

What These Projects Demonstrate

These two case studies show how thoughtfully designed, site-specific window murals can:

Strengthen a business’s connection to its community
Attract attention and new customers organically
Achieve genuine recognition through public voting and juried awards

For businesses, a hand-painted window mural is a powerful visual storytelling and branding tool.

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